University of Calgary
MKTG 601 - Marketing Management - Spring 2014
An introductory course on marketing management with an emphasis on marketing concept as the focus of business strategy. The decision variables as well as functional frameworks used by marketing managers are emphasized by concentrating on the relationship between business and consumers.
This course may not be repeated for credit.
This course may not be repeated for credit.
Hours
- H(3-0)
Sections
This course will be offered next in Fall 2014.Powered by UNITIS. More features.