University of Calgary

MKTG 672 - Strategic Marketing - Summer 2019

Introduction to traditional marketing concepts such as segmentation, positioning, product development, and pricing. It also includes omnichannel marketing, permission and inbound marketing, personalization and customer relationship management, and content marketing.
This course may not be repeated for credit.

Hours

  • Q(3-1T)

Prerequisite(s)

  • Admission to the Master of Management program.

Sections

This course will be offered next in Fall 2020.
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