University of Calgary
MKTG 477 - Product Management - Winter 2008
An in-depth examination of product management issues facing organizations. This includes strategic innovation, product portfolio, new product/service development, brand management, and diffusion of technology.
This course may not be repeated for credit.This course will be offered next in Fall 2008.
This course may not be repeated for credit.
Hours
- H(3-0)
Prerequisite(s)
- Third year standing and Marketing 317 with a minimum grade of C-
Sections
Sorry, no sections found.
Powered by UNITIS. More features.