University of Calgary
MKTG 483 - Buyer Behaviour - Winter 2021
Study of factors influencing buyer decision making and purchase behaviour. Topics include buyer motivation, personality, learning, and attitudes as well as the influence of culture, social class, groups, and situational contexts on buyers.
This course may not be repeated for credit.This course will be offered next in Fall 2021.
This course may not be repeated for credit.
Hours
- H(3-0)
Prerequisite(s)
- Admission to the Haskayne School of Business and Marketing 317.
Sections
LEC 1 W 11:00 - 13:45
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